Moonrise Doughnuts

Moonrise Doughnuts is a donut shop in northern Kentucky that is deeply ingrained in the community, known for their hot donuts and great service.

The Goal:

Revitalize the brand with a new identity to represent the new fun nature of the shop moving forward.

Moonrise’s initial branding was limited to a bare-bones logo and a muted color palette that failed to capture the dynamism of their service.

We envisioned something bolder. The existing logo held untapped potential, inspiring us to create Marty the Moon—a charismatic mascot who became the heart of their visual identity. This playful character transformed their brand from boring to conversational.

Through a careful fusion of authentic photography and whimsical design elements, we developed an identity that strikes the perfect chord: welcoming and spirited, yet not over the top. The result is a brand that invites engagement while maintaining professional credibility—warm enough to feel human, polished enough to inspire trust.